Wesgro SMME Networking Session
Wesgro, The Western Cape Destination Marketing, Investment and Trade Promotion Agency hosted a Tourism Networking Session, the bringing together of provincial stakeholders, emerging and established entrepreneurs. Hosted at the Protea Hotel – Breakwater Lodge in the V&A Waterfront today, the informative session focused on Successful Tourism Brand Development. The speakers programme included Mr Solly Moeng, the Senior Consultant of Don Valley Brand and Jacyntha Maclennan, head of Wesgro Intelligence Unit. Jacyntha said “Domestic tourism from the Western Cape accounted for 34.7% of total tourist arrivals to the region, indicating importance of local tourism to the economy and can be considered to be a market that could be developed in the future to further stimulate the appetite for domestic travel and tourism.” She also reported that the in the first quarter of 2012, tourist arrivals to the Western Cape grew by 12.3% quarter-on-quarter from 2011 to reach 426,348...