Restaurant trade gears up for a bumper month in December December is a critical month for the hospitality industry and restaurateurs need to be prepared to make it their most successful month of their calendar year.  In the current economic climate, boosted profits from festive season diners are often needed to provide a buffer in the notoriously quiet months of January and February. Maxi’s Marketing Manager Yolandi Ferreira takes a look at the preparations necessary to attract and properly entertain a bumper crowd at this time of the year. It’s all about good planning and preparation and this should take place months in advance. The most important objective is to attract and maintain customer loyalty in every other month of the year, so that when December comes around, your restaurant is a natural choice for customers to bring their clients, friends and families for an end of year feast. Remember that the holiday season is also a time when people are willing to try out new ...