Maxi’s takes a ride alongside the PinkDive When it comes to community involvement and upliftment, Maxi’s understands that the best way to show their appreciation to their loyal customers is to give back to those who need it most. Yolandi Ferreira, Marketing Manager of Maxi’s explains why the chain of nationwide family restaurants focuses on their Corporate Social Investment (CSI) initiatives and giving back campaigns.  One of Maxi’s CSI initiatives is the ‘Fan of the Month’ competition, where one lucky Facebook follower can select the charitable organisation that the brand will support that month. To win this honour, customers simply need to interact with the Maxi’s Facebook page on a daily basis and the person who engages with the brand the most, will have the privilege of selecting the organisation in need of some meals, treats and kindness.  In addition to their monthly CSI drives, Maxi’s has also partnered with Sir Juice to raise awareness of breast cancer during ...