Franchising is a popular business model – internationally as well as in South Africa where it is estimated to generate around 12.5% of the country’s GDP.   A recent survey by the Franchise Association of South Africa (FASA) confirms that franchising is one of the soundest business formats and is well structured to withstand economic challenges. The fast food and restaurant sector remains one of the strongest in this sector at around 24% - not only generating income but also creating jobs.  Ice cream is one of the more unusual quick serve foods to be making a major come back into many markets around the world, South Africa is no exception.  And discerning consumers are willing to pay a bit more for their tasty creamy treat. Liquid nitrogen produced ice cream was introduced to the local market  two years ago by husband and wife team, Errol and Maija Groenwald, when they launched the N2Ice Cream Lab .  The ice creams are preservative, additive an...