Jeremy Lang It is imperative to reduce the cost of data in South Africa to contribute to minimising the cost of running a small and medium enterprise (SME) and improve their growth. This is according to Jeremy Lang, Regional General Manager at Business Partners Limited , who says that internet connectivity has become an indispensable business tool for most entrepreneurs and business owners. “However, the high cost of data in the country is severely impacting the profitability and productivity of many SMEs and startup businesses and can be a notable prohibitor when it comes to accelerating SME growth.” He says that the cost of data in South Africa has been the source of much debate in recent years, with a new survey by research consultancy - BDRC Continental- on the competitiveness of broadband data costs , ranking South Africa at 97th place on a list of 196 countries. “In terms of competitive pricing, South Africa ranks below a number of other emerging economies, including Guat...