Lloyd Ball Keeping up with the pack is essential, but leading the pack and staying ahead of it is where the game changes. How does one ensure that your customers have an exceptional experience when dealing with your company? A Gartner 2012 study showed that the top business priorities for CEOs over the past five years has been retaining customers, attracting new customers and cost reduction. But today customers demand a lot more than good service or a nice product. The reason for this, is twofold. Firstly, as Generation Y has moved into the consumer market, they expect us to know who they are and what they want. They are critical, outspoken and demanding. Secondly, with the rise of mobile technologies and the fast rate of technological innovation, this consumer-generation is also hyper connected - telling their friends and families about their experiences with your brand on every available social media platform.  Today's consumers are more demanding; exposed to an array of ...

The Fish & Chip Co. puts customer satisfaction in a higher gear It is no secret that when it comes to business, meeting the customers’ needs should be a top priority. It’s all about adding value. Aside from offering sterling service and products that exceed their expectations, the real way to make a customer happy is by going the extra mile. This is what has sparked The Fish & Chip Co. to run another competition for their loyal customers –to prove just how committed they are to meeting their needs. Following the success of their first ‘Win a Car’ competition, which was finalised in March 2014, the company decided that they needed to reward another loyal fan. “The winner of our first competition, who is a local taxi driver who does not own his own mode of transport, was elated when we delivered his new car. We knew, based on his reaction as well as the overwhelmingly positive response from the public, that giving away a car has phenomenal appeal and is a dream competiti...