Elian Wiener – CEO of Epic MSLGROUP “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” - Warren Buffet. The media and communication landscape is constantly changing, with digital transformation and technological developments creating new opportunities, powers, behaviours and brands. Disruption leads to new thinking, ideas, behaviour, expectations and demands. The most obvious change is about speed. Everything is now so much faster than it used to be. We’ve got an on-demand mentality and society which is forcing companies to think differently. Another major development is that whereas in the past, media was something that was generated by someone else - most likely a publishing or news house, nowadays everyone is a publisher – including businesses. All these changes provide companies with a greater opportunity to get their messages across, but also exposes them to more risks. The reality is that no matter...