What does it mean for your business? By Ryan Hogarth Almost every business is aware that something is happening, something big; and they are aware in a rather vague way that it has something to do with them. Social and mobile; they are big and getting bigger and, do not be mislead, it has everything to do with you and your business. The good news is that it is far less complicated and far less scary than all the buzz words make it seem. Every new advance cloaks itself in mystery with new, complicated sounding terms. It happened when the Internet was becoming a standard platform and it is the same with social and mobile. Conversation, engagement, content curation, inbound marketing and other catch phrases give the appearance of a technical and complicated field. Yet, at the base of it all is the simple and ancient human relationship. Worrying about going social? Let’s first deal with the issues that make ‘going social’ worrying. More than the mechanics of having...