Turn your company into a money machine Harry Welby-Cooke Understanding the needs and desires of your specific target market is the secret to true business success. By Harry Welby-Cooke, ActionCOACH Southern Africa Novice entrepreneurs quickly learn the depth of truth behind the old saying: “It takes money to make money”. Beyond profit, cash flow is king in business. Launching a business can be next to impossible without cash to work with. It is therefore vital for start-up businesses to establish cash flow as quickly as possible during their first year of operation. Since stiff lending standards continue to cripple many start-ups, we consider some of the alternatives available to new business owners to address their cash flow and funding requirements (other than borrowing from family and friends and maxing out their credit cards). Here are some practical ideas to help your cash flow while building a customer base that will serve as the foundation for generating repeat busi...