So fresh: Domino’s Pizza delivers a fresh dough experience every day

Since launching in 2014, Domino’s Pizza has grown close to 90 stores and has arguably become a leader in the food delivery space. Much of its success can be attributed to their innovative menu and delivery service but the best-kept secret is that Domino’s pizzas are made with fresh dough. According to Romy Townsend, Marketing Manager for Domino’s Pizza, consumers want transparency. “South Africans are more concerned about what they eat. They want to know the origins of their food and they want to see it come to life. At Domino’s Pizza, we offer both; we only use the freshest ingredients and our in-store pizza theatre makes the customer part of the pizza making experience.” Together with South African licensee, Taste Holdings , Domino’s Pizza produced a state-of-the-art commissary in Johannesburg as well as a smaller scale operation in Cape Town. The commissaries are HACCP (Hazard Analysis and Critical Control Points) accredited and produce fresh dough daily through a fail-safe p...