Giving the gift of knowledge – entrepreneurs to give back this festive season

Gugu Mjadu December is often associated with giving. While business and individual budgets may not be as generous as previous years’ due to challenging economic times forcing many to tighten their purse strings, often a monetary donation isn’t needed to make a meaningful impact, but rather the donation of time, guidance and knowledge. One particular area in South Africa that can benefit greatly from such a donation is entrepreneurship says Gugu Mjadu, spokesperson for the 2016 Entrepreneur of the Year® competition sponsored by Sanlam and BUSINESS/PARTNERS. Pointing to the Nedbank Giving Report, Mjadu says that not enough time is dedicated to upskilling aspiring entrepreneurs to start or grow their own businesses. The report revealed that only 10% of survey respondents supported entrepreneurship, up 2% from 2012, with the largest percentage of givers supporting social and community development (69%). “The need to address South Africa’s social and community challenges is urgent...