Managing your valuable copyright to avoid common pitfalls

A lack of competent management of copyright in businesses seems to be a persistent problem. By Eugene Honey Too often, due to a lack of understanding and knowledge, the management of copyright as a valuable asset is neglected. This places the franchisor at risk by severely hindering their options when it becomes necessary to enforce its rights against errant franchisees engaging in unauthorized use of key components of the business system. The valuable assets in a typical franchise system which enjoy copyright protection and which are licensed to the franchisees, include the: · Operations manual; · Intranets; · Corporate materials, reports and documentation; · ...