The Five Qualities of Charismatic Franchisees Bronwyn Oliveira, brand manager of Maxi’s, the franchisor of a nationwide chain of family restaurants, discusses the three qualities of likable franchisees and what makes them successful in business. Oprah Winfrey, Steve Jobs, Peter Jones and Cyril Ramaphosa all clearly have it. You won’t be wrong if you answered money but they also all have a clear competitive business edge over others – they are charismatic.   If you thought that they were born with it, you might be surprised to learn that you are mistaken. Charisma is not genetically transferred. Charisma is built through qualities that can be cultivated in many different ways. You can start by observing and learning from mentors and simulating and implementing certain behaviours in your own life.  Five key characteristics that charismatic people display are likeability, confidence, optimism, good listening skills and generally being comfortable with who they are. These...