Attracting and selecting the right franchisee – key for success  Recruiting quality franchisees is becoming increasingly essential for every franchise business, as the wrong fit can seriously damage the reputation of the franchise.  Ethel Nyembe As the franchise sector continues to grow at a fast pace, so does the competition as franchisors strive to make their brands more appealing to potential franchisees. This often leaves franchisors with the challenge of attracting and selecting the right franchisees with the right skillset, work ethic, abilities and competencies to back their vision. “One of the success factors for franchise systems is market penetration which is often achieved through expansion, by opening new stores with quality standards that match the brand – through franchisees. The wrong fit, however, can seriously set a franchise’s growth back many years or cause irreparable damage to its reputation,” says Ethel Nyembe, Head of Small Enterprise at Stan...