The business of managing expectations in franchising Sally J’Arlette-Joy Within the franchising model, the premise goes that the business concept is one that offers entrepreneurs a sure-fire way of being successful. With its foundation firmly established on a legacy that has stood the test of time, a franchised business offers any entrepreneur the tried and tested plans and practices to make a business excel.   While the expected success rate of a franchise proves to be its strongest point, it can also be one of the most misleading points, which has blinded many owners once they are in the business, as the expectations that many franchisees have upon entering into this industry are often too high. Founder of Sandwich Baron, Sally J’Arlette-Joy , who is both a franchisor and franchisee, knows first-hand how unmet expectations within a franchise can often lead to frustration and even conflict within a group and shares more insights below. When the negotiations between...