Wesgro SMME Networking Session
Wesgro, The Western
Cape Destination Marketing, Investment and Trade Promotion Agency hosted a
Tourism Networking Session, the bringing together of provincial stakeholders,
emerging and established entrepreneurs.
Hosted at the Protea
Hotel – Breakwater Lodge in the V&A Waterfront today, the informative
session focused on Successful Tourism Brand Development.
The speakers
programme included Mr Solly Moeng, the Senior Consultant of Don Valley Brand
and Jacyntha Maclennan, head of Wesgro Intelligence Unit.
Jacyntha said
“Domestic tourism from the Western Cape accounted for 34.7% of total tourist
arrivals to the region, indicating importance of local tourism to the economy
and can be considered to be a market that could be developed in the future to
further stimulate the appetite for domestic travel and tourism.”
She also reported
that the in the first quarter of 2012, tourist arrivals to the Western Cape
grew by 12.3% quarter-on-quarter from 2011 to reach 426,348 tourist arrivals
making up 18.8% of total South African tourist arrivals for that period.
In attendance special
guests Vernon Adams and Wajdi Abrahams, the producers of Business at Heart show on Heart 104.9 FM. Wadji said “ The Western Cape is the gate way
into Africa and we need to invite our SMME’s to share their knowledge and stats
to gain an idea of what’s happening on the ground levels within the provinces
tourism”.
For more on how to
participate in the Tourism Networking sessions, please contact Linda Mase on linda@wesgro.co.za or 021
487 4819.
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