BACKGROUND The Sorbet beauty salon and nail bar concept was created in response to a need for an up-market chain of branded beauty salons. The concept was brought to fruition in 2005 with the opening of the first Sorbet salon in Johannesburg. The offering has since been extended to include five different concepts, namely, Sorbet Salons, Sorbet Nail Bars, Sorbet Drybars, Candi & Co, and Sorbet Man. Today, with close to 190 salons in major city centres across the country, as well as four stores in the UK, the brand is well-established and popular. THE CONCEPT  Sorbet salons deliver an updated version of the traditional beauty salon. Catering to today’s busy lifestyle, price, quality and efficient convenience are embraced as vital elements of product and service delivery. Sorbet guests enjoy the ‘Total Guest Experience’ that goes beyond mere service delivery and forms the crux of the unique Sorbet culture and philosophy — The Soul of Sorbet. Facials, massages, grooming, wa...

Investing in a franchise Franchises in shopping malls Sorbet has revolutionized the face of beauty in South Africa and is growing at an unstoppable rate. As one of the leading beauty franchises in the country, the nail and skin brand is defined by convenience, professionalism and reasonable price points.  Opportunities for growth in the retail space in growing. According to figures from the South African Council of Shopping Centres at least 25 new shopping centres, are expected to be added to the market between 2013 and 2016. “The retail space has become a core business hub. We find that many brands have established themselves in the retail space. If not planned properly, the costs incurred could be high and detrimental to your business,” explains Morne Cronje, FNB Head of Franchising.  “I invested in the franchise from past experience. I was impressed with the concept from a customer perspective and decided to investigate the prospect of investing in a franchise of my o...