BACKGROUND The Wildman Hunting & Outdoor franchise, the first of its kind in South Africa, was launched in November 2010. The first franchise was established in Graaff-Reinet, quickly followed by more franchises opening in various provinces and today there are no less than 14 outlets. Concept founder, Frik du Plooy, has been a prominent figure in the firearm industry for over 31 years. From a small-town Firearm Dealer and Gunsmith business, under his direction and with the assistance of his team who collectively has some 300 years’ experience in the field, Wildman Hunting & Outdoor has grown into one of the largest privately-owned firearm retailing ventures. The company's success can be attributed to Frik’s insight into the need to diversify their product range, thereby ensuring repeat business from existing clients and creating traction for potential new clients. THE CONCEPT While hunting is their primary focus, they also cater for customers interested in targe...