
Major franchise holder makes the transition from Scooters Pizza to Domino’s Pizza Sheldon Williams Major Scooters Pizza franchise holder, Sheldon Williams, has converted nine of his 16 Scooters Pizza stores to Domino’s Pizza outlets. His other five stores are expected to convert next month, and the last two conversions are set for later this year. This project is part of the nationwide conversion of all Scooters Pizza and St Elmo’s pizzerias to Domino’s Pizza being implemented by Master Franchisee, Taste Holdings, in its bid to position Domino’s Pizza as the number one pizza company in sub-Saharan Africa. Williams, who bought his first two Scooters Pizza outlets in partnership with his wife, Lisa in December 2006, says his own personal goal is to see Domino’s Pizza become the number one pizza offering in every neighbourhood he trades in. “We’ve primarily grown our footprint in the industry by acquiring existing stores at premium rates,” he explains. “We saw an o...