7 Phases of franchise success
Over the last 11 years, as I have worked with and experienced the highs and lows of several franchise relationships, I have come to realise that all franchise partners experience the same journey. By Pieter Scholtz The journey to successful franchise relationships has fascinated me to the extent that I highlight its pitfalls to all franchise prospects in our business. It is my belief that all prospective franchise partners need to understand not only the technical and product aspects of what makes a franchise successful, but also the mindset that is required to be successful as a franchise partner. To this end, I spend a certain amount of time ‘educating’ potential franchise partners on what it takes to be successful and how to build strong relationships with other franchise partners as well as with the franchisor. The better prepared a franchise partner is for their role as franchisee, the better for all involved. A couple of years ago I attended a workshop with Greg Nathan, ...