More shelf space means new markets and increased sales The sustainable growth of a business means more than just having great products, but rather having access to more shelf space where your brand can attract consumers.   Ravi Govender Ravi Govender, Head of Small Enterprises at Standard Bank, says this is where most entrepreneurs make a mistake and lose the opportunity to keep their businesses on an upward growth trajectory. Episode four of the Standard Bank ‘Think Big – Building Business Champions’ series highlighted that many successful businesses that have promising growth prospects often find it challenging to break into new markets, because their owners lack the required expertise to take their businesses to the next level.  Even if your products are innovative and appealing to consumers, if they are not easily accessible, the prospects for growth can be bleak. The entrepreneur can become a victim of his/her own success, limiting opportunities for growth by...