Maxi’s White River Supports Women Empowerment New research recently revealed by Royal Mail looks set to dispel the myth that men don’t experience the same range of feelings as women. The company’s commissioned scientific experiment found that men are more emotional than women. However, general perceptions and stereotypical roles for males and females still see women as ‘taking care’ and men as ‘taking charge’. Women are perceived to radiate an aura that automatically makes others feel more comfortable and at ease when around them or in their presence. Women have a way of making others feel obliged to be nice and kind, which makes them ideal candidates for the consumer service industry such as food franchising.  Maxi’s White River has capitalised on this notion and boasts a staff compliment of twelve female waitresses and two male waiters. Bernice Lourens the proud owner of this franchise shares her business rationale. “When I first started this business I had no idea that ...