Unpacking the success of McDonald’s Franchise Model

Greg Solomon McDonald’s opened its first restaurant in Blackhealth, South Africa on the 11th November 1995. Today, the golden arches of McDonald’s are one of the most iconic global symbols in casual dining; locally operating 239 restaurants in nine of South Africa’s provinces. More than 80% of restaurants worldwide are owned and operated by Franchisees that deliver daily on operational excellence and great value – good food served fast. Locally, franchisees own about 45% of McDonald’s restaurants; investing around 35% of the value of the equipment, seating, signage and deco and the returns vary from one restaurant to the other. Greg Solomon, CEO of McDonald’s South Africa outlines the company’s successful strategy, “At McDonald’s, we take time in our businesses and in our lives to incorporate our franchisees’ views when we carve out our strategy. We understand that people are our greatest assets and never take their value to our business for granted.” Maintaining the highest...