Neil Bromehead In our previous blog post (Integrated or specialist agencies) I discussed some of the benefits that our clients experience when dealing with Stratitude as an integrated agency. In this post, I’d like to discuss the benefits it provides us as Stratitude’s digital team. Firstly, and probably most importantly, we can align our client’s digital strategy with their overall marketing strategy. In fact, because we are included in all up-front discussions and strategic planning, we are able to integrate digital thinking right from the start. Secondly, we have immediate access to all the content and artwork being produced for the client. With minimal effort, we can reuse or repurpose that work for each stage of our digital marketing process. Our high-level strategic approach to digital is based on a marketing funnel. At the top of the funnel, you have feeder platforms that generate traffic and create visibility online, where people are likely to be spending their time. Th...