How to achieve employee engagement Wouldn't it be great if employers could generate the same level of dedication in their staff that we see in the loyalty of sports fans to their team? How do you create the same passion and emotional buy-in for your employer brand? Employee engagement is the emotional, cognitive and physical investment of an employee to perform. A common challenge employer’s face, is to get employees to buy into the brand’s philosophy, energy and culture. How we communicate within a company and how we engage with employees is critical to brand success. How can companies achieve a high level of connection with their employees? How do we inspire our team?  1) Align individual values to the organisation’s ethos Employees can no longer be manipulated by a ‘better the devil you know’ ethos that downplays the competition. Employers must identify and harness the attributes that will inspire employees’ loyalty to ensure that their values and motivation are al...