Saving for your children’s future is a financial gift every parent would like to provide, especially if it can shape their lives in a meaningful way. According to Jenna Hartley, Investor Consultant at 10X Investments , many South African parents place significant importance on ensuring that their children receive a good education. “The challenge however, is that all too often, parents have simply not saved up enough to be able to comfortably fund their children’s tertiary studies. To prevent this from happening, parents should prioritise long-term financial savings plans that will enable them to send their children to a reputable tertiary institution.” Hartley provides some saving tips that can help you prepare for your child’s future financially: Know your goal Before you consider saving for anything, set a goal. Knowing what you’re saving for not only makes the task tangible, but automatically gives greater meaning to your saving - for example saving for your child’s terti...