Etiene Louw In a recent announcement , TomTom (TOM2) revealed that its complete TomTom connected navigation solution will be available in the new Fiat 500 range in Europe. The embedded system features the freshest TomTom maps, with a superior routing engine and includes five years of TomTom’s live connected suite of services, tapping into the consumer’s need for a car that offers smart navigation solutions, real-time updates and more detailed mapping. Etienne Louw, General Manager of TomTom Africa, explains the significance, “Up until now, cars have been quite isolated where navigation systems rely on dealing directly with dealerships, and involve DVD or SD card updates that the driver has to initiate. This is both time consuming and inconvenient for drivers. Consumers are craving a service similar to that of a smartphone, where information is instantly updated and easily accessible. This need has pushed the automotive industry to embrace the concept of the connected car mor...