GAMING INNOVATION INTRODUCED AS THE LATEST RESTAURANT TREND AT PRIMI According to Sean Holmes, Marketing Director at PRIMI, over and above the rising food inflation rate, other challenges the South African restaurant industry currently faces relates to rationalising the rapid increase in operational costs. Line items such as wages and utilities are putting significant pressure on the bottom line. Businesses are forced to think out of the box in order to become more efficient operationally and at the same time drive sales. Yet, 18 years later, the PRIMI brand is as strong as ever. Says Holmes: “The success of PRIMI can be attributed to ongoing innovation, adaptability and passion – passion for food and for people.” The latest use of innovation introduced by PRIMI – a first for the South African restaurant industry – is the introduction of an interactive mobile device game making use of an innovative one-click engagement platform. Partnering with Smirnoff, it is the first game of its k...