Why franchising is still a good idea for the modern South African entrepreneur  While it’s tough to make it as an entrepreneur, many South Africans can still benefit from the franchising model. So says Graeme Liebenberg, Fruit & Veg City’s Property and Business Development Manager.   “Franchising has helped many retailers to expand and has created major success for franchisees. Think of the fast food industry, as well as clothing, and supermarket chains - while it gives the entrepreneur a safe and established framework in which to operate, it works for the retailer too as it is a great way of creating brand awareness and reaching the target market”.   Food Lover’s Market, the leading fresh produce retailer and crown jewel of the Fruit & Veg City Holdings Group, is an example of a franchise system that works as it continues to show meteoric growth, having expanded its store compliment steadily over the past few years. From humble beginnings in 1993 with a st...