Challenging times require agile decision-making and the willingness to adapt to the constant changes in the business landscape. Rapid decision-making and the effective implementation of a well-researched strategy is highly dependent upon a phenomenon called ‘the speed of trust’. By Dirk Coetsee During operation Desert Storm in Iraq, General ‘Stormin’ Norman’ Schwarzkopf became famous for the impressive rate and quality at which his commands were executed. Implementation of his strategies happened at ‘the speed of trust’. General Schwarzkopf was highly respected by his fellow soldiers for his decorated actions in Vietnam. He was awarded a medal for bravery after risking his own life to drag a wounded fellow soldier to safety through a minefield. His impeccable service history and first-hand experience of the harsh conditions soldiers are often faced with, gained him the trust of the soldiers under his command, his fellow commanders and his superiors. His vast experience enable...