Ethel Nyembe To many entrepreneurs a franchise offers a secure opportunity for getting into business on their own.  The headaches associated with identifying a site, shop-fitting, training and even marketing are usually considered and met by the franchisor.  To a budding business person, it is obvious that a franchise is the way to go. According to Ethel Nyembe, Head of Small Enterprises and Franchising at Standard Bank , the world of franchising like that of ‘ordinary’ business is constantly growing and changing.  As a result, potential franchisees have a wider choice of activities to invest in than ever before. It is true that most franchise operations for major brands succeed, with about 80% being successful, but consumer tastes can change so the continued prosperity of a franchise is never guaranteed.  This might seem confusing, but there are tested ways of finding a business opportunity that suits you. “It pays to start taking the passion for business ...