We don’t want to rub our competitors up the wrong way…necessarily Brothers Bruno and Ivan Persic have not always been politically correct or done things the way they ought to have been done. While not everyone’s cup of tea, looking at it half a glass full, challenging the status quo sometimes has its upsides. The word “Hijacking” has mostly negative connotations but is a very famous local hobby. Wanting to keep with the “local is lekker” theme we decided to hijack a US concept and pretend it’s our original idea. “It all started after having travelled the US while in corporate. I had one or two Philly Cheesesteaks abroad but never really thought much of the idea other than it was a stunning hangover cure after a “long and strenuous” business dinner (hope my ex boss is not reading this)” says Bruno Persic, Joint MD of Philly Cheesesteak Co. “It was only a few months later that decided I was tired to licking bums for a living and decided to jump the corporate ship that I discovere...