BACKGROUND Big Joe’s Real Pies is a specialist retail store supplying competitively priced fresh, high quality home-made pies to the retail and wholesale market. Until early 2016, when a decision was taken to change the business model, Big Joe’s was the manufacturer and supplier for Deeghuys pies. The first Big Joe’s retail store in Hermanus was an immediate success and three successful years, a second store was opened nearby, in Strand, to further refine the business and franchise model. The Big Joes franchise company is headed up by Hennie Andrews, founder of King Pie and Pieter van der Merwe, founder of PNA and former Managing Director of Deeghuys. Each partner brings a unique set of skills to the table and together, they have created a sustainable profitable business model. THE CONCEPT A proven concept, superior product presentation and favourable pricing mean that even in the current economic climate Big Joe’s is a highly competitive business. Consumer trends have shown i...