
Effective marketing is a balance between pro-active and re-active thinking Pertunia Tsotetsi Key to the success of The Fish & Chip Co.’s marketing activities is creating a working strategy that meets customers’ needs, grows profits, strengthens brand loyalty and creates solutions within the communities in which the franchises operate. These activities can only be achieved if the communications team works together to continuously evolve the ways in which they communicate to customers. So says Pertunia Tsotetsi, newly appointed Marketing Manager at The Fish & Chip Co, a successful local brand that brings old England's national food of batter-fried fish and fries to South African consumers. She shares more insights. As a starting point to securing success in the marketing sphere, marketers need to hone their skills on a continuous basis, all while exploring different ways of communicating with their target markets. The traditional way of marketing is becoming obsolete...