11 Strategies for growth

In times of political and financial uncertainty when morale is low, it is vital to encourage franchisees to keep their eye on the ball and to become growth-minded. Franchize Directions conducts a number of franchisee satisfaction surveys on behalf of franchisors every year, and in light on the political and financial uncertainty surrounding us, it is not surprising that recent surveys have revealed franchisees’ spirits to be tempered to low. Now is the time when franchisors must encourage their franchisees to keep their eye on the ball and to become growth-minded. While a franchise network offers safety in numbers during uncertain times, they are by no means immune to the impact of political and financial turmoil. When surveys are facilitated by an independent third-party, franchisees feel comfortable providing honest feedback to be put forward as a collective voice. Like a parent, it is the role of the franchisor to lead and create an environment of security and, above all, to ...