For many, the holiday season brings plenty of inspiration for the coming year, and often leads to creative new business ideas, innovative concepts and the jotting down of plans on restaurant napkins. According to Gugu Mjadu, executive general manager for marketing at Business Partners Limited (BUSINESS/PARTNERS), although these concepts always seem ground-breaking at the time, the real trick is deciphering whether these ideas can be turned into viable business proposals.  Mjadu explains that inspired business ideas are only the beginning of a potential business venture, and before taking the entrepreneurial leap there are a few steps to consider in order to establish whether the idea is viable. “Every good business plan begins with research. When new business ideas fail, it is often not because of the idea itself, but because insufficient research was conducted by the entrepreneur. There are many ways to conduct research, and a few of the aspects to consider during the due...