Sustainable entrepreneurship key to securing future investment

Gugu Mjadu Steps to building an ESG compliant business from the get-go Prioritising sustainability and socially responsible business practices has become increasingly important to potential investors when evaluating opportunities. According to the 2018 Schroders Global Investor Survey, a study by global asset-management company, Schroders, of more than 22 000 investors across 30 countries, 88% of South African investors indicated that sustainable investing is more important to them now than it was five years ago, compared with 76% of investors globally. It is for this reason that entrepreneurs should prioritise their Environmental, Social and Governance (ESG) score from the get-go to ensure investor interest down the line. An ESG framework is based on three central factors when measuring the sustainability and ethical impact of an investment. These three factors are categorised into Environmental (water usage and waste production), Social (treatment of employees in the workplac...