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Showing posts with the label Micro Franchisor Development Programme

The nuts and bolts of the Micro Franchisor Development Programme

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Kobus Oosthuizen While we have on previous occasions highlighted various aspects of the programme, in this article we elaborate on how the various phases dovetail with one another in contributing to the greater objective of enterprise development, transformation and job creation. By Kobus Oosthuizen The basic principles of traditional franchising are relatively well understood, however the development of emerging franchisors and their business models within emerging markets presents unique challenges, inherent to the environment and era we find ourselves in. THE CHALLENGES How do you determine whether a business operating in the emerging market, without the benefit of proper management accounting systems, has the potential to be replicated and franchised on a commercially viable basis? How would emerging franchisors, who invariably do not have access to the necessary resources, fund the high cost of developing and packaging a franchised business in a statutorily compliant...