Customisation trend impacts QSR sector In a world where everyone wants to make their own personal mark, customisation is a burgeoning global trend. Personalised cars, cell phones, diets, calendars, gifts and jewellery are the order of the day, and not forgetting your Facebook page and those cola cans with your own name on them. Maxi’s marketing manager, Yolandi Ferreira says consumers today want to create their own unique products in order to enjoy a shopping experience that reflects their personalities and that this trend is also impacting the QSR (Quick Service Restaurant) sector. Our lifestyles are pressurised and amid the daily grind of earning a living, personal expression is a pleasant and desirable escape that confirms we are still individuals amid all the noise of daily life. Having an element of choice can make us feel empowered and affords a sense of control. Research has revealed that more than 70% of consumers are likely to become repeat customers if they believe the...