Spring cleaning your business builds team spirit

Richard Mukheibir It’s time to think laterally about spring cleaning your business, says Cash Converters Managing Director Richard Mukheibir – convert this seasonal chore into an opportunity to market your brand internally and externally. Building greater cohesion and motivation across the Cash Converters franchisee network has been an unexpected spinoff of their first network-wide promotion, the company now realises. “Like any trader, we find that some goods move fast but other stock lingers so we decided to experiment with our first-ever Spring Clean Sale in early September,” he says. “The idea of clearing some of our inventory quickly at discounted prices is a perennial, of course. But what seems to have made the difference was how we implemented it.” Franchising typically appeals to owner-operators who want a small business that combines independence and franchisor support, says Mukheibir, so it was not possible to be absolutely sure how franchisees would respond to this...