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Showing posts with the label franchisor-franchisee relationship

Spring cleaning your business builds team spirit

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Richard Mukheibir It’s time to think laterally about spring cleaning your business, says Cash Converters Managing Director Richard Mukheibir – convert this seasonal chore into an opportunity to market your brand internally and externally. Building greater cohesion and motivation across the Cash Converters franchisee network has been an unexpected spinoff of their first network-wide promotion, the company now realises. “Like any trader, we find that some goods move fast but other stock lingers so we decided to experiment with our first-ever Spring Clean Sale in early September,” he says. “The idea of clearing some of our inventory quickly at discounted prices is a perennial, of course. But what seems to have made the difference was how we implemented it.” Franchising typically appeals to owner-operators who want a small business that combines independence and franchisor support, says Mukheibir, so it was not possible to be absolutely sure how franchisees would respond to this...

Overcoming conflict in the franchisor-franchisee relationship

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Successful franchise businesses are characterised by strong relationships between franchisees and franchisors. There are times, however, when unresolved conflict between the two can jeopardise the business and, in some instances, even lead to the shutdown of a franchise operation, writes Sandwich Baron CEO, Sally J’Arlette-Joy. Every franchisor and franchisee relationship incorporates rules and standards that are put into place to outline and protect the quality of the service or products the franchisee provides to the customer. This is to minimise risk and for the benefit of all parties. A franchisee who does not adhere to the regulations and standards that have been established by the franchisor can affect not only his or her own operation, but the entire franchisee chain. This is why it is so important to ensure the lines of communication are always kept open. The franchisor needs to be easily accessible to franchisees and ready with advice or assistance on every aspect of the bu...