The Fish & Chip Co. is making great strides at a rapid rate
The Fish & Chip Co.’s rapid impact on the fast food franchising industry in South Africa could result in considerable growth in the near future. The company is set to continue to expand at an increasing rate with one new store opening every third day, on average. The company’s intent to expand is supported by its impressive franchisee support since commencing business in 2009. Since its inception, over 300 outlets have been established countrywide. In 2012 alone, an impressive 120 stores were opened. The establishment of these stores have also provided for some great advances in alleviating unemployment as it is estimated that about 3,300 employment opportunities have been created to date, with approximately 250 individual franchisees operating The Fish & Chip Co.’s stores. The Fish & Chip Co.’s Managing Executive, Marcel Strauss, notes that Taste Holding’s decision to purchase the company in November 2011 was based on the sound business proposition that the acquisitio...