Domino’s Pizza tracker gets a face lift

Domino’s Pizza have launched an all new pizza tracker to give customers a richer experience while waiting for their favourite pizza. The pizza tracker allows customer to track their order from the time that the order is placed to the minute it leaves the store.
  • The Pizza Tracker® allows customers to track every stage of their order in real time
  • New Pizza Tracker® offers richer user experience
  • Revamped Tracker is available on web and mobile
“The functionality was launched in South Africa in 2014 and serves as a point of convenience and a source of entertainment. Our customers love the idea of seeing the progress of their order. This popular feature required a refreshed look to stay relevant and the redesign forms part of our digital journey that will see more alignment to global initiatives,” says Romy Townsend, Marketing Manager for Domino’s Pizza in South Africa.

To launch the new Tracker, Domino’s Pizza created an 8-episode animated series titled, ‘The Dough of Destiny’. The investigative web series follows the mystical ‘Dough of Destiny’ and customers will be introduced to over the top and dynamic characters as they track their journey.

The tracker is available on web as well as on the Domino’s Pizza app for iOS and Android devices.

Watch Dough Of Destiny Episode 1: The Dough Rises