Zebro’s shows its true colours
|The new Zebro's look|
Zebro’s started in the 90’s and grew from a small store in Caledon to over 54 stores across South Africa. The brand’s claim to fame and popularity rests on its coal-braaied chicken and unique basting sauce. Zebro’s has chosen to return to its Cape roots to unveil the first of its new look stores in Stellenbosch.
“Every brand goes through a period of reflection that requires business owners to assess their standing in the market,” says Jan de Beer, Managing Executive for Zebro’s “The revamp follows a shift in strategic direction for the brand.”
“There has been a big change in how consumers view brands and perceive value. We asked ourselves the questions: Are we relevant? Are we connecting with consumers? Do we add real value to a consumer, not only in price but in product quality and a differentiated customer experience?”
The logo and slogan makes explicit reference to the fact that the chicken is braaied and not fried or flame-grilled. The contemporary store design features is relaxed and inviting.
Chicken is the largest and most competitive category in QSR. Consumers are bombarded with a lot of different messaging and in tough economic times, they think carefully before parting with their hard-earned rands. The new look menu amplifies the quality of the food yet keeping the great value offering Zebro’s is known for.
|The old Zebro's look|
“We are excited and confident that our refresh will give our customers a truly welcoming South African experience, with great food at great value,” de Beer concludes.
The first new-look store opened in Stellenbosch on 24 October.