Q&A in the spotlight - Brett Grant
- Craig Hutchison, Engel & Völkers Southern Africa – CEO
Why did you join Engel & Völkers?
For me there was no other choice, it was Engel & Völkers or nothing, no other brand offered what E&V could, from the global network to best CEO's at the helm both internationally and nationally. No other brand can offer the same exclusivity and proven performance, and this is primarily feedback received from our clients and certainly still my view.
We were looking for proven tools, systems and training coupled with support and an international network, and this is exactly what we found. The final item on our checklist was that it had to be a growing brand, and this is definitely something which E&V achieves year on year.
With the application of unique E&V business model, we have achieved an increased in turnover, above market average in Port Elizabeth. We are humbled and privileged to be part of the best real estate brand and people, as they are who make it what it is.
Since you opened your licence, what has your experience been within the Engel & Völkers group?
We have received tremendous training and support from the best systems and sales trainers on offer. Clients are attracted to the brand from our global exposure and through association from their international travels. It is great to receive feedback from clients who have travelled internationally and had the opportunity of visiting some of our international partners.
The brand attracts fantastic people. Locally our agents have outperformed the market and it has been a privilege to work with the loyal and dedicated agents who have made us what we are today. We truly are a family and this is our true success.
Can you tell us a bit about your licence area?
The Port Elizabeth licence area comprises a diverse market with a mix of residential, commercial and leisure properties available. Considered South Africa's Detroit, the market has impacted on the motor industry which has seen itself through a difficult period since 2008. However continued international investment into Port Elizabeth by forward thinking CEO's of VW, GM and Continental, to mention a few, have stabilised the market dramatically. There is a growing leisure market being driven by the new DA lead municipal governance. The interest we have noted since the DA took control has been remarkable and considering the rejuvenation of Detroit currently under way we only see good things in the way for the region as a whole.
What does your current team look like and what are your plans for expanding?
We presently have 11 Sales Advisors and are consistently growing with dedicated committed individuals looking to make a successful career in real estate. We have a diverse team with experienced master agents such as the ex-Johannesburg based Nan Roberts, to keen and dedicated internationally trained local area specialists - all providing an exceptional level of service.
Our team motto is that of work hard and then play hard in that order, and the rise in external client referrals provides us with feedback that clients are satisfied and confident enough to refer clients to this dedicated team.
What other plans do you have for the future of the company?
Our long term plans are to expand and increase our interests within the brand to neighbouring licence territories. In order for this expansion to be effective and controlled, it needs to be organic and also at the correct timing of market conditions from a personal commitment back to the brand, to assist with continued improvements towards our internal operations and best practices.
What accolades do you have so far?