#SAFranchiseFriday featuring Crisp & Clean

Crisp & Clean is a multi-revenue stream business operating in the laundry, dry-cleaning, carpet cleaning and general cleaning services sector. With 14 franchises in operation, Crisp & Clean offers a proven model with a secure and fully scalable business; starting small and growing a significant footprint over time with no additional franchise fees for additional stores or outlets.

With franchise territories available in all main metros and major towns, their primary objective, quite simply, is to become the most successful franchised laundry, dry-cleaning and carpet cleaning group in the country.

As a door-to-door dry-cleaning and laundry operator, Crisp & Clean offers a cost-effective and time-saving service to the consumer. The company’s online order management system simplifies the overall process of ordering and tracking client interactions.

In addition to their start-up franchise option offering door-to-door dry-cleaning and laundry services, carpet cleaning, a fabric protection service, steam cleaning services and bathroom sanitising, franchisees also have the option to establish a highly visible branded retail store as well as an option to set up their own high-margin laundry facility. Their ancillary carpet cleaning and fabric protection services offer franchisees an immediate opportunity to ramp up their revenue and profits from day one.

Crisp & Clean customers include both the residential and commercial sectors. Residential services include laundry and dry-cleaning, linen, bedding, curtains and carpets, while commercial services include laundry and cleaning services for all commercial establishments.

Franchisees are allocated rights to a territory comprising one to several municipal wards. Allocated territories are large in order to allow for ongoing expansion.

The Crisp & Clean model aims to keep overheads low while providing a structure that encourages rapid growth. Franchisees will need to appoint a driver with an assistant to start with and a sales representative is also highly recommended. Thereafter, personnel can be added as the business grows.

The franchisor’s support structure includes an operations director, national support manager, accountant and administration staff. Support to the franchise network is clearly set out in the franchise agreement and includes stringent services level criteria that the franchisor must adhere to.

Franchisees attend a 3-day induction programme that covers all aspects of the Crisp & Clean business model and the fundamentals of running a small to medium business. Immediately after operations commence, the operations manager and/or national support manager will assist franchisees with field sales training. Follow-up training will be for the franchisee’s account.

The ideal franchisee must have:
  • An entrepreneurial outlook —  your success depends on your passion and energy.
  • Persistence and a high work ethic —  initially, long hours will have to be spent on the business.
Above all, franchisees must have a sales-oriented mindset.


Founders: Mark Willoughby & Ashley Lotriet
Year founded: 2013
Area of origin: Pretoria, Gauteng
CEO: Mark Willoughby

1st SA franchise opened: 2014
Number of SA outlets: 14

* Amounts quoted are VAT exclusive
Average set-up cost: R350 000
Initial joining fee: R149 000
Average monthly turnover: R100 000 to R200 000
Achievable gross margins: 50% +

Franchise agreement
Management fee: From R1 500 pm
Marketing fee: R2 800 pm
Agreement term: 5 or 10 Years
Renewal term: 5 or 10 Years

Contact Mark Willoughby on +27 12 667 6575 or markw@crispandclean.co.za