The Sunburst Electric Rebranding Journey

When the right’s were purchased from The Dwyer Group in 2015 to trade as Mr. Electric in South Africa, we were faced with a small but significant hurdle. We couldn’t use the Mr. Electric registered name, the name that is so well known across the globe and in the electrical industry.

Not knowing for certain if we would ever acquire the rights to use the Mr. Electric name, we embarked on a quest to find a new name and so Sunburst Electric was born. With overwhelming excitement and joy we began rebranding all our branded material. We are very proud to call ourselves Sunburst Electric and to be part of an international electrical contracting franchise.

For more information on the Sunburst Electric franchise, visit us on or email