Domino’s Pizza celebrates its 1st birthday

Domino’s Pizza, the recognised world leader in pizza delivery, celebrated its 1st birthday in South Africa in November. 

Domino’s Pizza entered the market in November 2014 and embarked on the largest conversion in Domino's Pizza history and a milestone for the local quick service restaurant business. Since launch, Domino’s Pizza SA have created a national footprint of 72 stores.  

“We have had a year of tremendous growth and would like to thank South African customers for welcoming and supporting Domino’s Pizza so enthusiastically over the past 12 months,” says Bronwyn Oliveira, Marketing Manager for Domino’s Pizza South Africa. 

Human capital and skills transfer play a big role in an operation of this magnitude. Over the past 12 months, 19 franchisees have been trained and now operate 46 Domino’s Pizza franchised stores. In addition, 1 646 staff members were put through various forms of training including operations management, driver training and local store marketing. “Transferring skills from a global brand is valuable for our employees and also ensures that business owners respect the brand and uphold global standards of service and product quality,” adds Oliveira.  

Globally, Domino’s Pizza is a leader in innovation and locally, Domino’s Pizza SA follows suit. Last month saw the pizza giant launch its online ordering platform with the ingenious Pizza Tracker® functionality. The Pizza Tracker® allows customers to track every stage of their order in real time. The intuitive interface also remembers the user’s most frequent order and customers who have created an online profile can simply click Your Easy Order™ to get their favourite pizza on its way in under 30 minutes. Online ordering, the Pizza Tracker® and Your Easy Order™ are available on the web as well as on the Domino’s Pizza app downloadable for both Android and iOS devices. 

According to Oliveira, this is just the start of the Domino’s innovation journey. “Customers are increasingly looking for convenient solutions to make their time pressured lives easier. We are in the business of delivering a convenient yet superior food experience to our customers and we are constantly looking at ways to enrich their lives.”