Domino’s Pizza feeds Cape firefighters and volunteers

As fires continue to rage on the Cape’s Southern Peninsula, Domino’s Pizza’s two Cape-based stores in Tableview and Vredekloof have been providing firefighters and volunteers with a continuous supply of pizza to sustain them during this exhausting battle. 

Domino’s Pizza has also donated pizza to residents evacuated from an old age home in Muizenburg.

“While donations have been coming in to relieve families who have had to abandon their homes, the firefighters and volunteers have been out there almost continuously among the smoke and flames without much relief, and we felt we wanted to support these brave men and women with food to strengthen them and keep them going,” says CEO of Taste Holdings, Carlo Gonzaga. “Drivers from both our Cape stores are making regular trips to make these deliveries and we will continue to do so until the fires are controlled. This is our way of saluting the heroes who are fighting so hard to bring this tragic situation under control.

“Globally, the Domino’s Pizza brand is underpinned by a robust commitment to corporate social responsibility and, since entering the South African market in October 2014, we are looking at ways to follow this trend. Supporting the firefighters and volunteers in the Cape is a great start and we will continue to look for other opportunities to make a real difference in our local communities.”

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