Maxi’s gets into swing of festive season with write a letter to Santa promotion


In recognition of the excitement of the upcoming festive season, Maxi’s is running a promotion in which all children (whether they have been naughty or nice) are invited to write a letter to Santa, and drop it off in a dedicated box at any one of the franchise’s 75 restaurants nationwide.

Children are encouraged to write creative, interesting and heartfelt letters, on stationary specially designed by Maxi’s for the occasion, which will be provided in store. The best letters can expect to win either a Maxi’s Kid’s Party for 10, Kids Meal or Milkshake Vouchers. Winners will be announced on 31 January 2013, with all entries drawn randomly by an independent party.

Christo Calitz, CEO of Taste Holdings Food Division notes that the promotion will help to generate excitement in children during the festive season.

“We encourage parents to brings their children to Maxi’s to sit down and enjoy a delicious and freshly prepared meal as the kids jot down their Christmas wishes, so that they may not only participate in the magic and wonder of Christmas, but stand the chance to win fantastic prizes.”

While children are occupied with their wishes to Santa and delicious kiddies meals, parents or caregivers can enjoy quality meal offerings such as scrumptious wraps, filled with a variety of fresh ingredients, various grills and meat options served in deep pans, as well as the choice of experiencing proudly South African starch alternatives such as pap, instead of rice or chips.

“Maxi’s is more than just a meal, it’s a food experience for the whole family, and our letter to Santa campaign, is just another way for families to enjoy the festive season together,” concludes Calitz.

Issued by          :           Kelly Webster
                                    PR Worx
                                    011 896 1818 / 072 204 4920

On behalf of       :         Christo Calitz
                                   Taste Holdings
                                    011 608 1999

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