FNB Business Banking sticks to winning marketing formula
Johannesburg – 21 September 2012 – On 3 September 2012 FNB Business Banking launched its new Business Account, which offers small business owners access to some of the most innovative products and rewards that FNB has introduced to the personal banking market in the last two years.
The launch of the new Business Account has seen FNB Business Banking go above-the-line for the first time ever. Head of Marketing, Barrett Whiteford explains:”We truly believe that the new Business Account offers the best value for money in the entrepreneurial market. Our intention is to highlight the key products and services offered by FNB Business Banking through an aggressive outdoor campaign.”
The outdoor campaign is backed up by a series of humorous radio advertisements, true to the winning formula that made “Steve from Beep Bank” a huge success. “The radio advertisements are crafted to highlight a number of challenges small businesses face in its everyday activities. This if followed by a strong message that it makes more sense to have a Business Account with FNB due to the innovative products, rewards and special offers,” says Whiteford.
The first billboards appeared towards the end of August as part of a pre-launch campaign, with the bulk of the outdoor advertising appearing on 1 September 2012. The first radio advertisements were aired on 3 September 2012. Outdoor and radio advertising has been rolled out on a national level.
“The key focus until the end of 2012 will be on switching existing small business owners to FNB. We have seen a considerable increase in interest and applications and a shift from branches to electronic channels. After just three weeks sales are up over 17% with records being broken weekly,” concludes Whiteford.
First National Bank - a division of FirstRand Bank Limited.
An Authorised Financial Services and Credit Provider (NCRCP20).
For more information please contact:
Lezelle Hendriks
lhendriks@fnb.co.za
087 311 6019
The launch of the new Business Account has seen FNB Business Banking go above-the-line for the first time ever. Head of Marketing, Barrett Whiteford explains:”We truly believe that the new Business Account offers the best value for money in the entrepreneurial market. Our intention is to highlight the key products and services offered by FNB Business Banking through an aggressive outdoor campaign.”
The outdoor campaign is backed up by a series of humorous radio advertisements, true to the winning formula that made “Steve from Beep Bank” a huge success. “The radio advertisements are crafted to highlight a number of challenges small businesses face in its everyday activities. This if followed by a strong message that it makes more sense to have a Business Account with FNB due to the innovative products, rewards and special offers,” says Whiteford.
The first billboards appeared towards the end of August as part of a pre-launch campaign, with the bulk of the outdoor advertising appearing on 1 September 2012. The first radio advertisements were aired on 3 September 2012. Outdoor and radio advertising has been rolled out on a national level.
“The key focus until the end of 2012 will be on switching existing small business owners to FNB. We have seen a considerable increase in interest and applications and a shift from branches to electronic channels. After just three weeks sales are up over 17% with records being broken weekly,” concludes Whiteford.
First National Bank - a division of FirstRand Bank Limited.
An Authorised Financial Services and Credit Provider (NCRCP20).
For more information please contact:
Lezelle Hendriks
lhendriks@fnb.co.za
087 311 6019
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